Marketing Dashboard

Campaign performance, ROI tracking, and marketing analytics

Impressions

16.0M

24.5%

Clicks

762K

18.2%

CTR

4.76%

3.1%

Conversions

41.8K

15.8%

Conv. Rate

5.49%

2.4%

Avg CPC

$1.22

8.5%

Campaign Performance Overview

Conversion Funnel by Channel

Ad Impressions

1,000,000

100.0%

Landing Page Views

125,000

12.5%

Sign Ups

45,000

36.0%

Product Interest

18,000

40.0%

Conversions

8,500

47.2%

ROI by Marketing Channel

Google Ads

300% ROI

Spend

$45,000

Revenue

$180,000

Conversions

892

Facebook Ads

275% ROI

Spend

$38,000

Revenue

$142,500

Conversions

756

LinkedIn Ads

250% ROI

Spend

$28,000

Revenue

$98,000

Conversions

423

Instagram Ads

250% ROI

Spend

$22,000

Revenue

$77,000

Conversions

334

Twitter Ads

200% ROI

Spend

$15,000

Revenue

$45,000

Conversions

189

Email Marketing

600% ROI

Spend

$8,000

Revenue

$56,000

Conversions

445

Email Campaign Performance

Campaign	Sent	Opened	Clicked	Conversions	Open Rate	CTR
Product Launch Newsletter	45,000	18,900	5,670	892	42%	12.6%
Weekly Digest #47	38,000	14,820	4,446	556	39%	11.7%
Flash Sale Alert	52,000	26,000	10,400	1872	50%	20%
Customer Success Stories	28,000	9,520	2,380	334	34%	8.5%
Feature Update Announcement	35,000	14,000	4,200	630	40%	12%

Social Media Engagement

Content Performance

10 Tips for Productivity

Blog Post

8.2% engagement

Views

45,230

1,234

Comments

456

Product Demo Video

Video

12.5% engagement

Views

89,450

2,345

Comments

892

Customer Success Story: Acme Corp

Case Study

6.8% engagement

Views

23,450

567

Comments

234

Industry Trends Report 2024

Whitepaper

7.9% engagement

Views

34,560

890

Comments

345

How to Guide: Getting Started

Tutorial

9.4% engagement

Views

56,780

1,567

Comments

678

Infographic: Stats & Facts

Infographic

11.2% engagement

Views

67,890

2,890

Comments

456

Lead Generation by Source

Organic Search

4500 leads$2.67 CPL

Paid Search

3200 leads$8.75 CPL

Social Media

2400 leads$7.50 CPL

1800 leads$4.44 CPL

Referral

900 leads$3.33 CPL

Customer Journey Heatmap

Stage	Organic	Paid Ads	Social	Email	Referral
Awareness	118	59	23	65	67
Consideration	69	82	56	116	21
Decision	36	68	24	115	110
Purchase	57	41	112	107	36
Retention	92	105	102	83	76

Attribution Model Comparison

Ad Spend vs Revenue

Influencer Campaign Tracking

@techreview_mike

YouTube • 245,000 followers

8.5% eng.

Posts

Reach

567,000

Conversions

234

Cost

$5,000

@sarah_lifestyle

Instagram • 189,000 followers

12.3% eng.

Posts

Reach

890,000

Conversions

445

Cost

$3,500

@business_insights

LinkedIn • 92,000 followers

6.7% eng.

Posts

Reach

234,000

Conversions

156

Cost

$2,500

@daily_tech

Twitter • 156,000 followers

5.2% eng.

Posts

Reach

456,000

Conversions

189

Cost

$2,000

Active Campaigns

Campaign	Channel	Status	Budget	Spent	Impressions	Clicks	Conversions
Summer Sale 2024	Google Ads	active	$50,000	$32,450	1,245,000	24,560	892
Brand Awareness Q2	Facebook	active	$35,000	$28,900	2,340,000	18,900	556
Product Launch Campaign	LinkedIn	completed	$25,000	$24,800	567,000	12,340	445
Email Nurture Series	Email	active	$8,000	$5,600	0	8,900	334
Retargeting Campaign	Instagram	active	$20,000	$12,300	890,000	15,600	378