E-Commerce Platform Redesign
Transforming User Experience with Modern Architecture
The Problem
The existing e-commerce platform was struggling with performance issues, poor mobile experience, and declining conversion rates.
Key Challenges
Legacy codebase with technical debt
Slow page load times affecting SEO
Non-responsive design losing mobile users
Complex checkout process causing cart abandonment
The Solution
Complete frontend rewrite using modern stack with focus on performance and user experience.
Research & Analysis
Conducted user interviews, analyzed competitors, and identified pain points in the current system.
Architecture Planning
Designed a scalable microservices architecture with Next.js for the frontend and Node.js microservices.
Implementation
Built component library, implemented SSR/SSG for performance, and created responsive designs.
Testing & Optimization
Performed extensive testing, optimized Core Web Vitals, and implemented progressive enhancement.
Deployment & Monitoring
Rolled out with blue-green deployment strategy and set up comprehensive monitoring.
Tech Stack
Challenges & Solutions
Results & Impact
Page Load Speed
Conversion Rate
Mobile Traffic
Bounce Rate
"The redesigned platform exceeded our expectations. The performance improvements and user experience enhancements have directly translated to increased revenue."
Sarah Chen
CTO, TechCorp Industries
Before & After
Project Gallery
Video Demo
View the Project
Experience the live application or explore the codebase on GitHub.